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Priority Gold Review
In a nutshell: Founded in 2015, Priority Gold helps individuals invest in precious metals through a gold IRA or direct purchases for home delivery. The company is known for its streamlined services and focus on customer satisfaction, earning accolades like an A+ rating from the Better Business Bureau (BBB) and an AAA rating from the Business Consumer Alliance.
Priority Gold Review
In a nutshell: Founded in 2015, Priority Gold helps individuals invest in precious metals through a gold IRA or direct purchases for home delivery. The company is known for its streamlined services and focus on customer satisfaction, earning accolades like an A+ rating from the Better Business Bureau (BBB) and an AAA rating from the Business Consumer Alliance.
Priority Gold Review
In a nutshell: Founded in 2015, Priority Gold helps individuals invest in precious metals through a gold IRA or direct purchases for home delivery. The company is known for its streamlined services and focus on customer satisfaction, earning accolades like an A+ rating from the Better Business Bureau (BBB) and an AAA rating from the Business Consumer Alliance.
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Priority Gold at a Glance

Years in business

23

Minimum IRA investment

Not stated

Fees

Available upon request

Online experience

Comprehensive education resources but no FAQs. Specific pricing info requires directly contacting the company.

Customer service

Support is available via phone, email, and online messaging, Mon-Fri, 8am-5pm, CT

Overview

Based in Dallas, Texas (with an additional office in Los Angeles, California), Priority Gold has established itself as a highly reputable name in the precious metals industry. The company has been accredited by the BBB since 2018 and has won multiple awards over the years, including its recent recognition as the Precious Metals Company of the Year by Financial Services Review.

Priority Gold specializes in precious metals individual retirement accounts (IRAs). These are tax-advantaged accounts that allow investors to diversify their retirement portfolios with assets like gold, silver, platinum, and palladium. The company also lets you purchase physical gold and silver in the form of coins, bars, and rounds for home delivery.

Who Is Priority Gold Suitable For?

Priority Gold is perfect for individuals looking to diversify their investment portfolios with precious metals. It’s especially well-suited for risk-averse retirement savers who want to protect their long-term wealth from inflation and market volatility by investing in tangible assets.

Additionally, with a wealth of educational resources and personalized expert guidance, the company is a good choice for people who are new to precious metals investing and want to feel confident in their decisions.

Terms and Costs

Priority Gold doesn’t publicly disclose its fees or charges. You’ll need to contact its team for detailed information. That said, here are some of the typical fees associated with precious metals IRAs across the industry:

  • Setup fee: $50-$100, depending on the provider.
  • Annual management fee: $75-$150, depending on the dealer.
  • Storage costs: $100-$200, depending on storage type (segregated or non-segregated), account size, and the type of holdings.

Priority Gold states that it offers complimentary shipping and storage fees for qualifying purchases. For precise details, contact its team directly.

The company doesn’t display the prices of its gold and silver products on its website. So if you’re an interested buyer, you’ll need to reach out for current pricing and availability. The general sentiment of online reviews is that the company offers a competitive pricing model.

Also, the company offers a price protection plan that essentially allows you to lock in a specific purchase price for up to 30 days. However, this is only available for purchases of $250,000 and above and may not be available to all customers.

Product/Service

Amount/Fee

Minimum IRA investment

Not disclosed

Account setup, maintenance, and storage fees

Details available upon request

Rolling over or transferring an existing retirement account

$0

How To Get Started

Priority Gold has greatly simplified the process of getting started, with expert agents available to guide you through each step. Here’s a guide to how it works.

  • Initial consultation: Start by contacting Priority Gold for a free consultation. An agent will discuss your investment goals, answer any questions, and help you understand how precious metals can complement or enhance your retirement strategy. They can also help you select the specific precious metals that align with your objectives.
  • Account setup: After the consultation, you’ll complete the necessary paperwork to open a self-directed IRA. Priority Gold will guide you through the entire process, explaining your custodian and depository options to ensure you make the best choices for your needs. During this step, you’ll also designate a beneficiary to inherit your assets should something happen to you, so it’s helpful to have those details ready.
  • Fund your account: You can fund your IRA with a direct contribution or by transferring or rolling over assets from an existing retirement account. This could be a traditional IRA, Roth IRA, 401(k), 403(b), or Thrift Savings Plan (TSP). Priority Gold’s agents will assist you with the transfer process, ensuring it’s smooth and IRS-compliant. Keep in mind that a transfer or rollover can take up to five business days.
  • Select assets: Next, select the specific assets you want to include in your Gold IRA. Note that not all gold, silver, platinum, and palladium assets available can be added to an IRA—the IRS has specific rules about which types are eligible (e.g., assets that meet a specific purity standard). However, you don’t have to worry much about this; your assigned Priority Gold agent will help you navigate your options, ensuring your selections meet not just IRS criteria but also your own investment preferences.
  • Secure depository storage: Once the purchase is complete, Priority Gold will liaise with your custodian to safely transport the precious metals to your nominated depository for secure storage. If you ever wish to sell your assets for any reason, Priority Gold has a flexible buy-back program that offers multiple ways to easily liquidate your assets.

Customer Support

Priority Gold provides customer support on the phone via 888-506-6439. Agents are available Monday-Friday, 8am-5pm (CT). For non-urgent requests or inquiries, you can contact the company via email or by filling in a contact form on its website.

Additionally, I love that Priority Gold’s website features many helpful resources, including a free IRA investment guide, precious metal price charts, market insights, news, a glossary of terms, and informative blog articles. These resources empower investors to navigate the world of precious metals with confidence and make informed decisions.

Priority Gold enjoys impressive online reviews, holding star ratings of 4.6/5 on Trustpilot, 4.8/5 on Google Reviews, and 4.71/5 on the BBB. Customer feedback on these platforms suggests that Priority Gold’s support team is easy to reach and consistently provides clear, helpful guidance. Many users praise the team’s responsiveness and professionalism, particularly during the account setup and investment decision-making process.

Conclusion

If you’re looking for a reliable, highly-regarded company that can help you invest in precious metals, Priority Gold is worth a look. Whether you want to open a self-directed precious metals IRA or directly buy physical assets for home delivery, the company offers a streamlined and supportive process.

Methodology

I compiled this review using information from the Priority Gold website and customer feedback on review sites like Trustpilot.

prosAndCons icon
Pros
  • High customer satisfaction ratings
  • Streamlined setup with expert guidance
  • Learning resources on the website
prosAndCons icon
Cons
  • Pricing not disclosed on website
  • Smaller product selection than some competitors
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Priority Gold at a Glance
8.6Editorial Score
Years in business
8.0
Priority Gold Group was established in 2015
Minimum IRA investment
10
Requires a minimum investment of $5,000, making it accessible to a wide range of investors
Fees
9.0
Charges an initial setup fee and offers fee waivers for larger investments, ongoing custodial and storage fees are competitive
Online experience
8.0
Functional online platform but requires customer interaction for purchases
Customer service
8.0
Operates primarily during standard business hours without 24/7 support
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